CRO on the go About Optimization Marketing Whiting & Co Wholistic Business Optimization Marketing Optimization CRO on the Go About Helping companies thrive in a digital world Marketing Optimization CRO on the GO

Slide Transforming your online performance:
 ✓ comprehensive digital marketing ✓ a/b & multi variant testing
✓ conversion rate optimization ✓ demand gen ✓ operations improvements
✓ staff development We focus on your profitability, management and market development.

After careful analysis, we approach each client with a unique plan of action to allow your business to reach its next level of success.

We maximize your greatest assets: your staff, clients, market position and products/services to boost your profitability and sustainability.

We achieve these results through both experience and experimentation.

Ultimately, results confirm the success of our business optimization efforts. Whiting & Co works with clients and agencies that want to transform their online results. "I've known Spencer for 10 years, having first met and worked with him as a client for a number of years when I worked for a Fortune 50 company. I hired him again for help with my own small business. Spencer is careful, thoughtful, and produces actionable conversion rate optimization results that drive your business. If you truly want to lift your ecommerce business results, Spencer will get you there!"
Lanie M “When I met Spencer, our young business was in a state of significant transition… I hired Spencer to come in as a turn-around specialist to grow the business, clean up the staffing issues and build the visibility of the spa locally. He has done an excellent job doing exactly that… we recently had the best month in the history of the spa… He has accomplished what we set out to accomplish, increased our revenues dramatically and grew our staff and our local presence. Spencer’s wisdom, maturity, creativity and enthusiasm have been a great asset to the spa.”
CG
With over 25 years of business optimization, marketing, sales management, and operational expertise in B2B, B2C, hospitality and non- profit industries, Whiting and Co. is uniquely equipped to help you turn-around, improve or expand your business.

Marketing Optimization Experienced internet marketing researcher managing global accounts within multiple industries, continually improving their on-line marketing results.

We have conducted online experiments that have often resulted in a triple digit percentage increase in online revenue and lead generation. Using a scientific methodology and state of the art online testing tools, we explore the best options to create results.

Striving to discover what truly works in internet marketing. Prospect thought sequence optimization Online marketing strategy A/B split testing Market development strategy Development of market differentiation strategies Email marketing and testing

Slide C.R.O. on the Go
If you’re not doing robust testing, you’re just guessing! Conversion Rate Optimization is your path to exceptional profitability. In today’s competitive online marketplace, the largest agencies and sites are all doing testing every single day. You can, too, affordably and effectively, with a professional with 10+ years experience. Our Client Results Include: • Expedia SEO pages – B2C : increase in conversion rate on SEO pages from 0.6% to 1.8% by immediately addressing visitors #1 concern, yielding multi-millions of profit.

• Getty Images – B2B / B2C : increase revenue per visitor by 78% on home page by offering clear image alternatives and making it easy for visitors to buy.

• Defense contractor pivoting to civilian security market: B2B site redesign resulting in a leads capture increase of 176% through refining the funnel & value proposition messaging.

• A global financial institution – B2C : Increased white paper download by 285% through revising a display ad’s call to action and by clearly communicating what would be asked of the prospect.

Engagements are designed around your business needs and resources. All are on a project basis. Whether you’re an agency or you own your own company, we can partner with you. You learn as we test, and you can expect excellent ROI! Services Available- CRO and Testing:
• Data meta-analysis
• Channel selection
• Experience development
• Test setup and evaluation
• Testing variable development
• Email campaign optimization
• SEM and PPC optimization The right fit for your needs and budget!

Slide About Spencer Whiting An experienced Sales and Marketing executive with a keen understanding of operations and marketing, people and business development, Spencer started his career as Senior Director of Childcare at the YMCA. He became Associate Executive Director at several YMCA locations around the US, managed 260 employees and overseeing a 3.5 million budget. The YMCA grew his leadership and management strengths.

Shifting into a second career, Spencer became immersed in digital marketing over a decade ago and has since created outstanding results for his clients. He loves the challenge of working with technology and partnering with leaders to generate greater conversions and profits. His ability to blend both sides of the business has been highly effective.

As a brand side Senior Director, he has created an account-based marketing and sales program and cultivated a team that doubled sales over the previous year.

For the past 14 years , Spencer has honed his abilities as a top-notch online marketing optimization expert. He is a lifelong learner, and is continually developing new skills to provide maximum value and success for his clients. As a marketing consultant , Spencer has directed projects which consistently created significant conversion rate improvements. These represented tens of millions of dollars in increased profits for clients.

Recognized for exceptional interpersonal and customer relationship management capabilities, Spencer thrives on growing young talent and working closely with clients to achieve money-making results. His sense of humor, coupled with a genuine appreciation and respect of others, makes him a rarity in the world of digital marketing.

Principal, Spencer Whiting Key Skills Marketing Optimization
Integrated Marketing Strategy
Enterprise Marketing Staff Team Development
Value Proposition Development
Enterprise Marketing Conversion Rate Optimization
Online Marketing Testing
Integrated Marketing Recent Marketing Optimization Results highlights:
• Established strategy and initiated Account Based Marketing lead generation plan to target MMG’s ideal clients; Shrimp boat paintingdetermined legitimate prospect list is only 2500 companies globally

• Created new on-going email campaigns with high open rates resulting in over a dozen serious prospects in a very limited market

• Rebranded company with new: o Product naming & branding o Website redesign o Exhibition strategy- new trade show booth, new collateral materials, new trade show participation

• Partnered with targeted display ad platform; created display ads

• Improved brand image and streamlined company messages for consistency, accuracy and appeal to prospects

• Continued optimization testing for company marketing, and also for key agency clients adding value added services

• Increased the average sale amount by 100%

• Led repricing strategy and implementation

Slide Whiting & Co. 52 Tuscan Way, Suite 102-142
         St. Augustine, FL 32092
principal@whitingandco.com
+1 904-635-6056