Marketing Optimization


CRO testing sequenceExperienced internet marketing researcher managing global accounts within multiple industries, continually improving their on-line marketing results.  Conducted online experiments that have often resulted in triple digit percentage increase in online revenue and lead generation. Using a scientific methodology and state of the art online testing tools. Striving to discover what truly works in internet marketing.

Areas of marketing optimization expertise:

  • Prospect thought sequence optimization
  • Online marketing strategy
  • A/B split testing
  • Market development strategy
  • Development of market differentiation strategies
  • Email marketing and testing
  • Development of effective sales strategies

Results You Can Expect:

  • Increased revenues
  • More effective staff performance
  • Improved cash flow
  • Better operational effectiveness
  • Greater profitability
  • Decreased leadership stress

Past Marketing Optimization Clients:

  • Bank of America – Affinity Card
    • Susan G Komen
    • Major League Baseball
    • AAA
    • American Pilots Association
    • American Banking Association
    • Notre Dame University
    • Alaska Airlines
  • Expedia – Global Flights SEO
  • The Economist
  • Google – Apps for Business
  • Getty Images / iStock Photo
  • Active Metwork
  • Gates Rubber Company
  • DRS Infrared
  • Bridgestone / Firestone Complete Auto Care
  • Dun and Bradstreet / Hoovers
  • Sermo
  • Dragon Door
  • Steal Seal
  • CRC Health
  • Test King
  • Consolidated Credit Counseling
  • Stroll
  • Athletic Greens
  • Beyond Diet / Live Smart Solutions

Case studies and blog posts

Spencer Whiting Blogs                

Banner ad design webinar  

April 2016 Website Optimization Webinar

Individual blogs

Collaborative Test Planning

Truth Behind Big Lifts

Balancing Risk / Reward

Traction Marketing – Why a decrease in clicks was a good thing.

Online Testing Optimization

Blogs using my teams experiments

Only Factor To Drive Conversion

Short Form Increases leads

Green Marketing Tested

Multi-Product Page Test

Landing Page Missing Why Factor

Pop-Up Chat Test

4 Common Display Advertising Mistakes