Principal, Spencer Whiting

is an experienced Sales and Marketing executive with keen understanding of both operations and marketing, people and business development. As a brand side Senior Director, has created an account-based marketing and sales program and team that doubled sales over the previous year. Worked the past 8 years honing skills as a top-notch online marketing optimization expert. As a marketing consultant directed projects which consistently resulted in significant conversion rate improvements. These represented tens of millions in increased profits for clients. Recognized for exceptional interpersonal and customer relationship management capabilities.

KEY SKILLS

Marketing Optimization
Integrated Marketing Strategy
Enterprise Marketing
Staff Team Development
Value Proposition Development
Enterprise Marketing
 
Conversion Rate Optimization
Online Marketing Testing
Integrated Marketing

Recent Marketing Optimization Results highlights:

• Established strategy and initiated Account Based Marketing lead generation plan to target MMG’s ideal clients; Shrimp boat paintingdetermined legitimate prospect list is only 2500 companies globally
• Created new on-going email campaigns with high open rates resulting in over a dozen serious prospects in a very limited market
• Rebranded company with new:
o Product naming & branding
o Website redesign
o Exhibition strategy- new trade show booth, new collateral materials, new trade show participation
• Partnered with targeted display ad platform; created display ads
• Improved brand image and streamlined company messages for consistency, accuracy and
appeal to prospects
• Continued optimization testing for company marketing, and also for key agency clients adding value added services
• Increased the average sale amount by 100%
• Led repricing strategy and implementation